The Ask
This project for Sunbelt Fire started as a read-to-camera script, but version after version, something was missing. The emotion. The impact. The heart.
The Result
The final product wasn’t just a video — it was a story. A story that resonated deeply with viewers and the judges. We created a story that truly resonated and brought home a Silver ADDY Award at the 2025 American Advertising Awards.
Why It Worked
Instead of reading lines, we decided to let real people tell real stories. I crafted a set of interview questions designed to draw out authentic moments — the kind that would connect with viewers, leave an impact, and win an award.