What I Bring to the Table
Every business is unique — down to its story, audience, goals, and (you guessed it) strategy.
Creating a successful strategy starts with knowing how to blend the right skills in the right way. Your tools are only as effective as the strategy behind them.
Marketing
Effective marketing means reaching the right people, in the right way, at the right time. That takes a balance of art and science. You need thorough research backed by solid gut instincts.
Blogs
Blogging and content marketing can support a variety of goals. Whether you’re trying to establish trust, build thought leadership, or boost SEO efforts, there’s a blog strategy to help you get there.
Social Media
Odds are that your audience is already on social media. With an effective social media strategy, you can meet them where they are to expand your reach, increase engagement, and drive traffic.
Search Engine Optimization (SEO)
SEO is about identifying your specific goals for online visibility and creating a tailored strategy to help you get there. Looking for more foot traffic? Or maybe online orders? SEO helps your audience find you when it matters most.
Newsletters
Email marketing gives you complete control over who sees your message. By reaching your audience right in their inbox, you’re on a level playing field with big brands and don’t have to fight social media algorithms.
Traditional
Different audiences need different approaches. And that’s why traditional marketing will always have a time and place. Brochures, wraps, billboards and press releases can work when done strategically.
Website Strategy
A few things go into making a good website — design, branding, and content, for starters. But a great website starts before all that. It starts with a solid website strategy.
Site Mapping
A clear, strategic sitemap is one of the most important things you can do to create a good user experience. Your users want to find what they’re looking for quickly, so it’s often not the time for cute or creative decisions.
Google Analytics
Understanding your analytics is the difference between a website you think is working and one you know supports your goals. Google Analytics can help you make informed decisions instead of uneducated guesses.
Competitor Analysis
You don’t need to reinvent the wheel. You just need to tell the wheel’s story better than everyone else. Knowing what your competitors are doing — and where they’re falling short — can give you the edge you need to stand out.
Content Strategy
Taking a bird’ s-eye view of your website means you can ensure that every piece of content — including copy, photography, and video — is working toward your overall website goals.
Messaging
How you say something is just as important as what you say. And that’s where good messaging comes in. It can set the tone for your brand — for better or worse.
Brand Voice
How you want to say something is just as important as what you want to say. Identifying a defined brand voice will help you tell your story in a way that your audience will actually listen.
Website
Writing website copy is completely different than any other kind of writing. You have seconds to capture your audience and keep them engaged. That means every single word counts.
Advertising
Effective advertising copy grabs attention. It makes an impact. It’s memorable. It works with the design. It needs to do a lot with just a few words, and it takes a talented copywriter to get it right.
Writing and Editing
There’s no quicker way to establish or destroy trust than with your words. If your messaging is obviously AI-generated or contains a lot of errors, your audience will immediately question your credibility.
Scripts
If a photo is worth a thousand words, what is a video worth? A lot more. That means your short-form script has to be concise and powerful. You’re packing the impact of a thousand words into just a few.
About
An about script works with your video’s visuals to tell your story with confidence. A well-written script introduces your brand, builds a sense of credibility and creates a lasting impression.
Documentary Style
Reading from a script isn’t for everyone. Sometimes, you can get more natural storytelling through interviews. With the right questions and the right script writer, you can bring your story to life.
Explainer
Sometimes a topic needs more detailed information — think: services, processes, or specific products. Explainer scripts allow you to drill down into a particular subject.
The Tools of the Trade
- WordPress
- Webflow
- Figma
- Canva
- Adobe Creative Cloud
- Dropbox
- OneDrive
- Teamwork
- Trello
- Monday.com
- Sprout Social
- Hootsuite
- MailChimp
- Constant Contact
- Slack
- Google Workspace
- Microsoft Teams
- Microsoft Office
- Zoom