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Case Study: Building Thought Leadership Through Blog Content
Case Study: Strategic collaboration, SEO insights, and thought leadership turned one blog into a multi-use business asset.
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JH Berry: Website Copy as Branding
Website Copy: J.H. Berry modernized their website copy with clear messaging that reflects 100+ years of expertise and builds trust with their audience.
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Case Study: Brand Voice Workshop and Guide
Case Study: This Brand Voice Guide gives teams a clear, consistent way to talk about who they are, what they do, and why it matters.
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Sunbelt Fire: An Award-Winning Story
Script + Award: This emotional, interview-driven script for Sunbelt Fire traded stiff lines for real stories — and it paid off with a Silver ADDY Award.
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Behind the Lens: A Look at Infomedia’s Photography Process
Blog: Check out how I walked readers through Infomedia’s photography process in a way that let them know what to expect.
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Case Study: A Must-Read Newsletter
Case Study: A strategic overhaul increased Infomedia’s newsletter open rates by 116% and click rates by 2,865%.
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Classic 13 Tattoo: Tone Is Everything
Website Copy: See how I helped Classic 13 strike the perfect balance between cool and welcoming — with copy that builds trust and still keeps its edge.
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Uptick Marketing: Year in Review
Social Media: I created a bold, scroll-stopping post that celebrated Uptick’s biggest wins — turning stats into a story that was quick, colorful, and impossible to ignore.
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Case Study: A Record-Breaking GivingTuesday
Case Study: A strategic GivingTuesday campaign increased donations and created a lasting impact for Knoxville Habitat for Humanity.
Portfolio
See My Work in Action
Every project tells a story; these are a few of my favorites.
