Professional Summary
As an experienced marketing and communications professional, I have a knack for helping brands find their voice. I have successfully led teams, conducted research, and developed content strategies that resonate with audiences.
Career History
Content Strategy Manager, Jan 2023 – May 2025
Infomedia
- Developed and led interactive brand voice workshops, helping clients define tone and messaging consistency across platforms
- Built and executed SEO-informed content strategies for complete website redesigns, improving visibility, engagement, and UX
- Managed freelance writers and interns, setting content standards and ensuring timely, high-quality deliverables
- Transformed newsletter approach, increasing open rates by 116% by shifting focus to value-driven, audience-centric content
- Collaborated with internal teams and client stakeholders to guide narrative structure, manage approvals, and support successful launches
- Produced internal marketing materials including video scripts, blog posts, ad copy, email campaigns, and social content
Social Media Manager, Dec 2020 – Jan 2023
Uptick Marketing
- Led strategy and content creation for 20+ clients, aligning digital campaigns with brand objectives and business KPIs
- Managed copywriters and collaborated with design and paid media teams to deliver cohesive multi-channel campaigns
- Produced cross-platform content — including blogs, ad copy, landing pages, social content, and newsletters — tailored to unique voice and audience segments
- Tracked and analyzed performance data to optimize content and improve reach, engagement, and conversions
- Refined internal content workflows to speed turnaround times and ensure alignment with brand voice and client goals
Communications Manager, Apr 2018 – Jan 2021
Knoxville Habitat for Humanity
- Led a full website audit and redesign, resulting in a 20.7% increase in organic traffic and improved user experience
- Created and launched an integrated marketing campaign for GivingTuesday that boosted year-over-year donations by 166%
- Maintained local media relationships to secure coverage and increase brand visibility
- Wrote and managed messaging for internal and external audiences, including executive communications, fundraising events, and volunteer outreach
- Maintained the integrity of the brand voice across all content formats, including print, web, social, video, and internal
- Implemented new project management software to streamline workflows, increase visibility, and meet deadlines efficiently
- Presented social media marketing strategies at national, state, and local conferences, showcasing campaign results and best practices
Communications Manager, Feb 2017 – Apr 2018
The Real Estate Firm
- Produced and published content for marketing collateral, including website, social media, email, and print, to keep key audiences engaged and informed
- Organized and promoted company events, strengthening brand awareness and boosting community engagement
- Monitored campaign performance to inform ongoing content and social strategy
- Conducted property file audits to ensure compliance with state law and internal documentation standards